Coordinates of Borikén
RicanPride / Island & diaspora
The island has stories. So do you.
From Puerto Rico to the diaspora, every Boricua carries a story. A place. A rhythm. A memory that brings you home. These are a few of ours.
From here. From there. Still Boricua.
¡Wepa! / Boricua energy
Shop ¡Wepa!
The culture has a sound too
¡Wepa!
Not every part of identity needs a history lesson. Some of it is a shout across the room, a reaction you feel before you translate it.
Tranquilo is how we carry it. ¡Wepa! is how we celebrate it.
Why RicanPride exists
A shirt can show a flag. We want it to open a story.
Caguana before colonization. Loíza and the drum. Lares and rebellion. El Yunque breathing green. El Morro facing the sea. Each piece starts with something worth knowing, then turns it into something worth wearing.
That is the idea behind RicanPride: build a wearable archive of Borikén—one place, one phrase, one memory at a time.
We are not trying to make Puerto Rico look cool. Puerto Rico already is. We are making the story harder to forget.
Coordinates of Borikén / Drop 01
Shop the map.
Start with the place that pulls you back. Five locations. Five stories. One island.
Coordinates of Borikén
Coordinates of Borikén
Coordinates of Borikén
Coordinates of Borikén
Coordinates of Borikén
Build your rotation around the stories that mean the most to you.
View the full collection
Field Story 001 / Loíza
The drum remembers.
Before the piece, there was a place. Before the graphic, there was a rhythm. Loíza carries one of Puerto Rico’s clearest living expressions of Afro-Boricua culture—and the story deserves more space than a product description.
Read the full storyDifferent stories. Shared roots.
Distance changes your address. It does not erase your roots.
Some of us know the island by the road we grew up on. Some by summers, grandparents, food, music, a family saying, or the stories that crossed an ocean with us. RicanPride is for the connection—not a birthplace test.
Wear your story